Marketing is a vital aspect of the U.S. and global economy that pervades all industries, not only "marketing companies" per se. Organizations in banking, securities trading, technology, charity, government, the media, healthcare, education and even politics need to be able to successfully market themselves. No matter what a student's chosen business focus, Fordham's marketing area faculty gives him or her a thorough education in how economics, psychology, sociology, anthropology, statistics and mathematics integrate into a marketer's complete toolkit.
Marketing at Fordham takes on a unique angle through the Center for Positive Marketing, a faculty research group whose philosophy is that each customer-marketer exchange has the potential to increase individual and societal welfare, from satisfying short-term boredom to improving long-term public health. The center holds a scholarly conference each fall and involves undergraduate and graduate students as research fellows.
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