Fordham University            The Jesuit University of New York
 

Marketing

Area chair: Sertan Kabadayi
Contact: kabadayi@fordham.edu

Marketing is a vital aspect of the U.S. and global economy that pervades all industries, not only "marketing companies" per se. Organizations in banking, securities trading, technology, charity, government, the media, healthcare, education and even politics need to be able to successfully market themselves. No matter what a student's chosen business focus, Fordham's marketing area faculty gives him or her a thorough education in how economics, psychology, sociology, anthropology, statistics and mathematics integrate into a marketer's complete toolkit.

Marketing at Fordham takes on a unique angle through the Center for Positive Marketing, a faculty research group whose philosophy is that each customer-marketer exchange has the potential to increase individual and societal welfare, from satisfying short-term boredom to improving long-term public health. The center holds a scholarly conference each fall and involves undergraduate and graduate students as research fellows.

Click here for research and publications from this area

Name Date Title/s

Gopaldas, Ahir

2012

Gopaldas, Ahir (forthcoming), "Intersectionality 101," Journal of Public Policy and Marketing.

Gopaldas, Ahir

2012

Gopaldas, Ahir and Eileen Fischer (2012),"Beyond Gender: Intersectionality, Culture, and Consumer Behavior," in Gender, Culture, and Consumer Behavior, editors Linda Tuncay and Cele Otnes, Sussex, UK: Psychology Press.

Gopaldas, Ahir

2012

Gopaldas, Ahir (2012), "Consumer Culture Theories of the Consumer and Developing New Conceptualizations," in Advances in Consumer Research, Vol. 39, eds. TBD, Duluth, MN: Association for Consumer Research.

Nejad, Mohammad G.

2012

Amini, Mehdi, Tina Wakolbinger, Michael Racer, and Mohammad G. Nejad (2012), "Alternative Supply Chain Production–Sales Policies for New Product Diffusion: An Agent-Based Modeling and Simulation Approach," European Journal of Operational Research, 216(2), 301-311.

Gopaldas, Ahir

2011

Gopaldas, Ahir and Kamila Sobol (2011), "Conceptions of Consumption: Implications for Data Collection and Theory Building," in Advances in Consumer Psychology, Vol. 3, eds. Naomi Mandel and David Silvera, Washington, DC: Society for Consumer Psychology.

Gopaldas, Ahir

2011

Gopaldas, Ahir (2011), "Conceptions of Consumption in Consumer Culture Theory: A Dynamic Framework," in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research.

Kachersky, Luke

2011

Kachersky, Luke (forthcoming). Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes. Journal of Retailing

Kachersky, Luke

2011

Kabadayi, Sertan and Luke Kachersky (forthcoming). The Role of Wireless Service Provider Trust on Consumer Acceptance of SMS Advertising. International Journal of Internet Marketing and Advertising

Kachersky, Luke

2011

Kachersky, Luke (2011). Do Moniker Maladies Afflict Name Letter Brands? A Dual Process Theory of Name Letter Branding and Avoidance Effects. Journal of Experimental Social Psychology, 47(3): 642-646.

Kachersky, Luke

2011

Kachersky, Luke and Hyeong Min Kim (2011). When Consumers Cope With Price Persuasion Knowledge: The Role of Topic Knowledge. Journal of Marketing Management, 27(1): 28-40

Petit, Francis

2011

"Rethinking the Executive MBA", MIT Sloan Management Review, Volume 53, No. 1, Fall 2011.

Petit, Francis

2011

"What Executives Can Learn from Frank Serpico", Journal of Business Case Studies, Volume 7, No. 5, September / October 2011.

Aksoy, Lerzan

2010

Kumar, V., Lerzan Aksoy, Rajkumar Venkatesen, Bas Donkers, Thorsten Wiesel and Sebastian Tillmans (2010), "Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value," Journal of Service Research , vol. 13, no. 3, 297-310.

Estelami, Hooman

2010

Estelami, Hooman (2010). Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth. Indianapolis, IN: Dogear Publishing.

Estelami, Hooman

2010

Estelami, Hooman and Peter De Maeyer (2010), "An Exploratory Study of Divided Pricing Effects on Financial Service Quality Expectation," Journal of Financial Services Marketing, Vol 15, No. 1, pp. 19-31.

Greco, Albert

2010

Greco, Albert N. (with Robert M. Wharton) (in press) "The Market Demand for University Press Books: 2008-2015," The Journal of Scholarly Publishing 41 ,1(October 2010).

Kabadayi, Sertan

2010

The Performance of Multiple Channel Systems: A Configuration Approach. ( VDM, Saarbrucken, 2010).

Kabadayi, Sertan

2010

Gupta, Reetika and Sertan Kabadayi (2010). "The Relationship between Trusting Beliefs and Web Site Loyalty: The Moderating Role of Consumer Motives and Flow." Psychology and Marketing, Vol. 27, No. 2, 166-185

.

Kabadayi, Sertan

2010

Brynn Moynihan, Sertan Kabadayi and Mark Kaiser (2010). "Consumer Acceptance of SMS Advertising: A Study of American and Turkish Consumers." International Journal of Mobile Communications, Vol. 8, No.4 , pp. 392-410.

Petit, Francis

2010

"Optimal Pricing of Executive MBA Programs", Business Education and Accreditation , Volume II, No. 1, 2010.

Petit, Francis

2010

"What Executives Can Learn From U2: An Exploratory Study," Review of Business & Finance Case Studies, Volume I, No. 1, 2010.

Estelami, Hooman

2009

Estelami, Hooman (2009), "Cognitive Drivers of Sub-rational Financial Decisions: Implications for Financial Literacy Campaigns," Journal of Financial Services Marketing, 14(4), 273-283.

Aksoy, Lerzan

2009

Keiningham, Timothy. L., Aksoy, Lerzan. M. Why Loyalty Matters. (Dallas, TX: BenBella Books, 2009).

Aksoy, Lerzan

2009

Cooil, Bruce., Aksoy, Lerzan. M., Keiningham, Timothy., Maryyot, K. (2009). "Investigating the Business-Unit Level Relationship between Employee Satisfaction and Business Outcomes." In Parsu Parasu raman (Ed.), (3rd ed., vol. 11, pp. 277-294). Journal of Service Research / Sage Publishing.

Greco, Albert

2009

Greco, Albert. N. The State of Scholarly Publishing: Challenges and Opportunities. (New Brunswick, NJ: Transaction Publications at Rutgers University, 2009).

Greco, Albert

2009

Greco, Albert. N., Wharton Phd, Robert. M., Estelami, Hooman. The Changing Market for University Press Books in the United States: 1997 - 2002. (Transaction Publisher, 2009).

Lerman, Dawn

2009

Lerman, Dawn B., Maldonado, Rachel., Luna, David. (2009). "A Theory-Based Measure of Acculturation: The Revised Cultural Life Style Inventory. "In A.G. Woodside (Ed.), Journal of Business Research.

Lerman, Dawn

2009

Carnevale, Marina., Luna, David., Lerman, Dawn. B. "Hear is the thing: The role of sound-to-spelling correspondence on brand attitudes," in Sensory Marketing (Oxford: Taylor & Francis, 2009).

Lerman, Dawn

2009

Scelzo, Tracy., Lerman, Dawn. B. (2009). "Little Emperors Grown Up: A Case Study of Cosmetic Usage." (2nd ed., vol. 10, pp. 110-119). Young Consumers.

Nejad, Mohammad G.

2009

G. Nejad, Mohammad, Robert D. Evans, Jr., and Emin Babakus (2009), "Alternative Measures of Price Perceptions: Implications for Service Evaluation Models," Services Marketing Quarterly, 30(4), 397-417.

Petit, Francis

2009

"An Exploratory Analysis of Incorporating Customer Experience Frameworks within an EMBA Program," Business Education and Accreditation, Volume 1, No. 1, 2009.

Petit, Francis

2008

"The Impact of Price When Searching and Selecting EMBA Programs: An Exploratory Analysis", Journal of Executive Education, Volume 7, Issue 1, 2008.

Petit, Francis

2008

"Jesuit Executive MBA Programs: Building a Just Society", (with William Lindsey), Business Renaissance Quarterly, Volume 3, Issue 3, Fall 2008.

Petit, Francis

2006

"Incorporating Customer Experience Management Concepts within your Executive MBA Program," Journal of Executive Education, Kennesaw State University, Volume 4, Issue 1, 2006.

 

Marketing Faculty

Lerzan Aksoy Lerzan Aksoy
Associate Professor
Marketing
aksoy@fordham.edu
Marina Carnevale Marina Carnevale
Assistant Professor
Marketing
mcarnevale3@fordham.edu
Janet DiLorenzo Janet DiLorenzo
Lecturer & Director of
GSB Internships
Marketing
JDiLor1212@aol.com
Hooman Estelami Hooman Estelami
Professor
Marketing
estelami@fordham.edu
Marcia Flicker Marcia Flicker
Associate Professor & Faculty Director
of Master of Business Enterprise (MBE)
Marketing
flicker@fordham.edu
David A. Gautschi David A. Gautschi
Dean of GBA
George N. Jean Professor of Marketing and
Business Economics
gbadean@fordham.edu
Ahir Gopaldas Ahir Gopaldas
Assistant Professor
Marketing
agopaldas@fordham.edu
Albert N. Greco Albert N. Greco
Professor
Marketing
agreco@fordham.edu
Peter Johnson Peter Johnson
Lecturer
Marketing
pjohnson28@fordham.edu
Sertan Kabadayi Sertan Kabadayi
Associate Professor & Acting Area Chair
Marketing
Kabadayi@fordham.edu
Luke Kachersky Luke Kachersky
Assistant Professor
Marketing
kachersky@fordham.edu
Larry King Larry King
Assistant Professor
Marketing
lking@fordham.edu
Luke Kachersky Yuliya A. Komarova
Assistant Professor
Marketing
ykomarova@fordham.edu
Dawn Lerman Dawn Lerman
Professor, Associate Dean of Graduate Business Education
and Executive Director,
Center for Positive Marketing
lerman@fordham.edu
Timothy D. Malefyt Timothy D. Malefyt
Academic Instructional
Marketing
tmalefyt@fordham.edu
Mohammad G. Nejad Mohammad G. Nejad
Assistant Professor
Marketing
mnejad@fordham.edu
Francis Petit Francis Petit
Adjunct Associate Professor
Associate Dean, Executive MBA Programs
Marketing
petit@fordham.edu
James R. Weldon James R. Weldon
Adjunct Professor
Marketing
weldon@fordham.edu
Beth Vallen Beth Vallen
Assistant Professor
Marketing
bvallen@fordham.edu
 

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