Marketing is a vital aspect of the U.S. and global economy that pervades all industries, not only "marketing companies" per se. Organizations in banking, securities trading, technology, charity, government, the media, healthcare, education and even politics need to be able to successfully market themselves. No matter what a student's chosen business focus, Fordham's marketing area faculty gives him or her a thorough education in how economics, psychology, sociology, anthropology, statistics and mathematics integrate into a marketer's complete toolkit.
Marketing at Fordham takes on a unique angle through the Center for Positive Marketing, a faculty research group whose philosophy is that each customer-marketer exchange has the potential to increase individual and societal welfare, from satisfying short-term boredom to improving long-term public health. The center holds a scholarly conference each fall and involves undergraduate and graduate students as research fellows.
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Kachersky, Luke (forthcoming). Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes. Journal of Retailing
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Estelami, Hooman and Peter De Maeyer (2010), "An Exploratory Study of Divided Pricing Effects on Financial Service Quality Expectation," Journal of Financial Services Marketing, Vol 15, No. 1, pp. 19-31.
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Brynn Moynihan, Sertan Kabadayi and Mark Kaiser (2010). "Consumer Acceptance of SMS Advertising: A Study of American and Turkish Consumers." International Journal of Mobile Communications, Vol. 8, No.4 , pp. 392-410.
Cooil, Bruce., Aksoy, Lerzan. M., Keiningham, Timothy., Maryyot, K. (2009). "Investigating the Business-Unit Level Relationship between Employee Satisfaction and Business Outcomes." In Parsu Parasu raman (Ed.), (3rd ed., vol. 11, pp. 277-294). Journal of Service Research / Sage Publishing.
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Lerman, Dawn B., Maldonado, Rachel., Luna, David. (2009). "A Theory-Based Measure of Acculturation: The Revised Cultural Life Style Inventory. "In A.G. Woodside (Ed.), Journal of Business Research.
Carnevale, Marina., Luna, David., Lerman, Dawn. B. "Hear is the thing: The role of sound-to-spelling correspondence on brand attitudes," in Sensory Marketing (Oxford: Taylor & Francis, 2009).
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"An Exploratory Analysis of Incorporating Customer Experience Frameworks within an EMBA Program," Business Education and Accreditation, Volume 1, No. 1, 2009.
"Incorporating Customer Experience Management Concepts within your Executive MBA Program," Journal of Executive Education, Kennesaw State University, Volume 4, Issue 1, 2006.
