Fordham University            The Jesuit University of New York
 

Marketing

Area chair: Sertan Kabadayi
Contact: kabadayi@fordham.edu

Marketing is a vital aspect of the U.S. and global economy that pervades all industries, not only "marketing companies" per se. Organizations in banking, securities trading, technology, charity, government, the media, healthcare, education and even politics need to be able to successfully market themselves. It is imperative that marketing should not be seen as just another business function, but rather as a company orientation, and its interaction with other functions needs to be understood to improve a company's bottom line. This is why, regardless of a student's chosen business focus, Fordham's marketing area aims to give students an overall framework about marketing and marketing orientation, and to provide them with a thorough education in how economics, psychology, sociology, anthropology, statistics and mathematics integrate into a marketer's decision process.

Given the increasing use of analytics and big data in strategic marketing decisions, and the interdisciplinary approach expected from marketing professionals, the marketing area continuously updates its curriculum by offering creative and cutting-edge courses to better prepare students for their future marketing careers. Globalization, creativity and ethical decision-making that benefit not only companies but also individuals and the society at large are common themes across Fordham's marketing courses and extracurricular activities.

Click here for research and publications from this area

Name Date Title/s

Gopaldas, Ahir

Forthcoming

Gopaldas, Ahir (forthcoming), "Creating Firm, Customer, and Societal Value: Toward a Theory of Positive Marketing," Journal of Business Research.

Estelami, Hooman

2015

Estelami, Hooman (2015) "An Exploratory Study of Consumer Financial Sophistication," Journal of Consumer Behaviour, accepted for publication.

Estelami, Hooman

2015

Estelami, Hooman and Nicholas Estelami (2015) "An Exploratory Study of the Impact of Violent Content on the Pricing of Media Products," Journal of Promotion Management, accepted for publication

Estelami, Hooman

2014

Estelami, Hooman (2014) "Determining the Drivers of Student Performance in Online Business Courses," American Journal of Business Education, published.

Estelami, Hooman

2014

Harrison, Tina and Hooman Estelami (2014). Companion to Financial Services Marketing. Routledge. Forthcoming.

Estelami, Hooman

2014

Estelami, Hooman (2014) Victory and Injury in Mixed Martial Arts Combat: A Scientific Study of Professional Fight Records. Bahar Books, published.

Nejad, Mohammad G.

2014

G. Nejad, Mohammad, Daniel L. Sherrell, and Emin Babakus (2014), "Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review," Journal of Marketing Theory and Practice, 22(2), 187-208.

Malefyt, Timothy D.

2014

Morais, Robert J. & Timothy de Waal Malefyt (2014). Ethics in business anthropology: Crossing boundaries, (Editors) special issue on business anthropology ethics. Journal of Business Anthropology, (Spring), 1-10.

Malefyt, Timothy D.

2014

Malefyt, Timothy de Waal (2014). "An anthropology of the senses: Tracing the future of sensory marketing in brand rituals," in R. Denny and P. Sunderland, eds. Handbook of Anthropology in Business, Walnut Creek, CA: Left Coast Press, 790-810.

Greco, Albert

2014

Michele Daubman, Michael Artiles, Paul Lynch, and Albert N. Greco. "The Impact of Technological and Financial Disruption on U.S. Book Exports and Imports," in the Library and Book Trade Almanac 2014: 59th ed. Dave Bogart (Medford, NJ: Information Today, Inc., 2014), pp. 476-490.

Komarova, Yuliya A.

2014

Gonzalez, Laura and Yuliya Komarova Loureiro (2014), "When Can a Photo Increase Credit?: The Impact of Lender and Borrower Profiles in Online P2P Loans," Journal of Behavioral and Experimental Finance, June.

Komarova, Yuliya A.

2013

Bolton, Ruth N., A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet (2013), "Understanding Generation Y and Their Use of Social Media: A Review and Research Agenda," Journal of Service Management, 24 (3), 245-67. *All authors have contributed equally. Journal of Service Management 2013 Robert Johnston Highly Commended Paper Award.

Gopaldas, Ahir

2013

Gopaldas, Ahir (2013), "Translating Anthropological Consumption Theories into Humanistic Marketing Practices," in Humanistic Marketing, editors Richard Varey and Michael Pirson, New York, NY: Palgrave Macmillan, 150-163.

Gopaldas, Ahir

2013

Gopaldas, Ahir (2013), "Intersectionality 101," Journal of Public Policy and Marketing, 32, 90-94.

Gopaldas, Ahir

2012

Gopaldas, Ahir and Eileen Fischer (2012),"Beyond Gender: Intersectionality, Culture, and Consumer Behavior," in Gender, Culture, and Consumer Behavior, editors Linda Tuncay and Cele Otnes, Sussex, UK: Psychology Press.

Gopaldas, Ahir

2012

Gopaldas, Ahir (2012), "Consumer Culture Theories of the Consumer and Developing New Conceptualizations," in Advances in Consumer Research, Vol. 39, eds. TBD, Duluth, MN: Association for Consumer Research.

Nejad, Mohammad G.

2012

Amini, Mehdi, Tina Wakolbinger, Michael Racer, and Mohammad G. Nejad (2012), "Alternative Supply Chain Production–Sales Policies for New Product Diffusion: An Agent-Based Modeling and Simulation Approach," European Journal of Operational Research, 216(2), 301-311.

Gopaldas, Ahir

2011

Gopaldas, Ahir and Kamila Sobol (2011), "Conceptions of Consumption: Implications for Data Collection and Theory Building," in Advances in Consumer Psychology, Vol. 3, eds. Naomi Mandel and David Silvera, Washington, DC: Society for Consumer Psychology.

Gopaldas, Ahir

2011

Gopaldas, Ahir (2011), "Conceptions of Consumption in Consumer Culture Theory: A Dynamic Framework," in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research.

Kachersky, Luke

2011

Kachersky, Luke (forthcoming). Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes. Journal of Retailing

Kachersky, Luke

2011

Kabadayi, Sertan and Luke Kachersky (forthcoming). The Role of Wireless Service Provider Trust on Consumer Acceptance of SMS Advertising. International Journal of Internet Marketing and Advertising

Kachersky, Luke

2011

Kachersky, Luke (2011). Do Moniker Maladies Afflict Name Letter Brands? A Dual Process Theory of Name Letter Branding and Avoidance Effects. Journal of Experimental Social Psychology, 47(3): 642-646.

Kachersky, Luke

2011

Kachersky, Luke and Hyeong Min Kim (2011). When Consumers Cope With Price Persuasion Knowledge: The Role of Topic Knowledge. Journal of Marketing Management, 27(1): 28-40

Petit, Francis

2011

"Rethinking the Executive MBA", MIT Sloan Management Review, Volume 53, No. 1, Fall 2011.

Petit, Francis

2011

"What Executives Can Learn from Frank Serpico", Journal of Business Case Studies, Volume 7, No. 5, September / October 2011.

Aksoy, Lerzan

2010

Kumar, V., Lerzan Aksoy, Rajkumar Venkatesen, Bas Donkers, Thorsten Wiesel and Sebastian Tillmans (2010), "Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value," Journal of Service Research , vol. 13, no. 3, 297-310.

Estelami, Hooman

2010

Estelami, Hooman (2010). Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth. Indianapolis, IN: Dogear Publishing.

Estelami, Hooman

2010

Estelami, Hooman and Peter De Maeyer (2010), "An Exploratory Study of Divided Pricing Effects on Financial Service Quality Expectation," Journal of Financial Services Marketing, Vol 15, No. 1, pp. 19-31.

Greco, Albert

2010

Greco, Albert N. (with Robert M. Wharton) (in press) "The Market Demand for University Press Books: 2008-2015," The Journal of Scholarly Publishing 41 ,1(October 2010).

Kabadayi, Sertan

2010

The Performance of Multiple Channel Systems: A Configuration Approach. ( VDM, Saarbrucken, 2010).

Kabadayi, Sertan

2010

Gupta, Reetika and Sertan Kabadayi (2010). "The Relationship between Trusting Beliefs and Web Site Loyalty: The Moderating Role of Consumer Motives and Flow." Psychology and Marketing, Vol. 27, No. 2, 166-185

.

Kabadayi, Sertan

2010

Brynn Moynihan, Sertan Kabadayi and Mark Kaiser (2010). "Consumer Acceptance of SMS Advertising: A Study of American and Turkish Consumers." International Journal of Mobile Communications, Vol. 8, No.4 , pp. 392-410.

Petit, Francis

2010

"Optimal Pricing of Executive MBA Programs", Business Education and Accreditation , Volume II, No. 1, 2010.

Petit, Francis

2010

"What Executives Can Learn From U2: An Exploratory Study," Review of Business & Finance Case Studies, Volume I, No. 1, 2010.

 

Marketing Faculty

Lerzan Aksoy Lerzan Aksoy
Professor
Marketing
aksoy@fordham.edu
Alexander Buoye Alexander Buoye
Assistant Professor
Marketing
abuoye@fordham.edu
Marina Carnevale Marina Carnevale
Assistant Professor
Marketing
mcarnevale3@fordham.edu
Janet DiLorenzo Janet DiLorenzo
Lecturer & Director of
GSB Internships
Marketing
JDiLor1212@aol.com
Hooman Estelami Hooman Estelami
Professor
Marketing
estelami@fordham.edu
Marcia Flicker Marcia Flicker
Associate Professor & Faculty Director
of Master of Business Enterprise (MBE)
Marketing
flicker@fordham.edu
David A. Gautschi David A. Gautschi
Dean Emeritus; Joseph Keating, S.J.,
Professor of Marketing
dgautschi@fordham.edu
Ahir Gopaldas Ahir Gopaldas
Assistant Professor
Marketing
agopaldas@fordham.edu
Albert N. Greco Albert N. Greco
Professor
Marketing
agreco@fordham.edu
Peter Johnson Peter Johnson
Lecturer
Marketing
pjohnson28@fordham.edu
Sertan Kabadayi Sertan Kabadayi
Associate Professor & Area Chair
Marketing
Kabadayi@fordham.edu
Luke Kachersky Luke Kachersky
Assistant Professor
Marketing
kachersky@fordham.edu
Larry King Larry King
Assistant Professor
Marketing
lking@fordham.edu
Luke Kachersky Yuliya A. Komarova
Assistant Professor
Marketing
ykomarova@fordham.edu
Dawn Lerman Dawn Lerman
Professor, Associate Dean of Graduate Business Education
and Executive Director,
Center for Positive Marketing
lerman@fordham.edu
Timothy D. Malefyt Timothy D. Malefyt
Clinical Associate Professor
Marketing
tmalefyt@fordham.edu
Mohammad G. Nejad Mohammad G. Nejad
Assistant Professor
Marketing
mnejad@fordham.edu
Genevieve O'Connor Genevieve O'Connor
Assistant Professor
Marketing
Francis Petit Francis Petit
Adjunct Associate Professor
Associate Dean, Executive MBA Programs
Marketing
petit@fordham.edu
James R. Weldon James R. Weldon
Adjunct Professor
Marketing
weldon@fordham.edu
 

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